What so different about the modern consumer? Their most crucial characteristics are that they’re inundated...
Read More
The rivalry between Pepsi and Coca-Cola has spanned continents and decades, fame lasting generations. While...
Read More
It’s springtime again—flowers are in bloom, birds are singing, and love is in the air....
Read More
the placebo effect of brands The Placebo Effect of Brands is a phenomenon that I...
Read More