the city of chula vista, california, was looking to solidify its image as a vibrant, modern and cultural epicenter, and broadcast this image throughout san diego county.


we reached out to the people of chula vista to find the city’s true self, to show it in the brightest light. the result was an entire campaign entitled simply, ‘This is Chula’. The bold and direct campaign presented many unknown and beautiful sides of the city, and proclaimed in one clear voice that this is the true face of Chula Vista.

multi-channel marketing

we produced a full-scale campaign including billboards, digital ads, social media, and the piece de resistance, a beautiful landing page showcasing the entire project. the campaign is widespread throughout San Diego, and puts an original, powerful and positive image in the minds of all who experience it.


the heart of the campaign, explorechulavista.com, highlights the inspiration and vision of the work, bringing together elements from all over the city to create a stunning portrait of chula vista, and everything it has to offer.

related work

Cortechs Labs