opportunity

HP was looking to explode onto the social media scene
with several of their enterprise-level software products.

outcome

Explode, they did. We developed and executed
unique social media strategies for four initial products,
catapulting each into leaders in their respective spaces.
Four more products jumped on the board after
watching the others’ success with envy.

#unprecedentedvelocity

Over 2.5 million blog views, 7.7 million impressions, 30k interactions, 14,000 LinkedIn members, 100,000 YouTube views and a 5000% increase in online influence later, we are still happily partnered.

related work

Cortechs Labs