a mom-invented baby brand sought to help
other moms in need while ultimately
increasing product sales and recognition.


Lulyboo stole the hearts of parents by giving babies
their own cozy place to sleep and play.
Through social media, branding and web,
Lulyboo began to turn heads.


wrap your baby in love: an aesthetically pleasing
brand with comfort for baby and convenience
for stylish, modern parents on-the-go.


the cozy baby brand was looking to reach their untapped
target audience by developing a strong social media presence.
We created eye-catching campaigns across multiple platforms
showing off the unique product and hosting giveaways to
gain lifelong fans— over 16,000 and counting.


our goal is to get our clients mentioned in the media in a positive light, in the appropriate media channels, targeting the right audience. Our team secured a placement on San Diego’s local FOX news station, the market’s highest-rated station, for a segment called, “Spring Travel Helpers”


from logo, to packaging to baby guides, our creative team gave Lulyboo a new look and feel,
making the brand desirable and a go-to resource for modern parents.


a complete overhaul, the Lulyboo website was developed into a stunning display of product information and
heartwarming lifestyle images. The site grew to include press, product reviews and where to shop.

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Cortechs Labs