Momsense invented a smart breastfeeding meter, to help mothers identify the quantity their babies were nursing. The company needed a strong social media campaign, website redesign, and strong PR presence. Ameba created a marketing campaign that highlighted the technological achievements of the meter, but also appealed to Momsense’s consumer base of young and new mothers. As a result of Ameba’s work, Momsense is now carried in several national retailers including Target.
opportunity
outcome
PR
When Momsense launched its company, Ameba Marketing was presented with the task to help the brand and product gain awareness. Using press releases, various media pitching strategies, trade show management and two organized media tours in New York, Ameba Marketing earned dozens of media hits for Momsense and The Smart Breastfeeding Meter, including Fast Company, Huffington Post, The Bump, Yahoo! News and many others.
#MyMomsense
Ameba focused Momsense’s social media presence on mothers and mom-centric issues. Momsense supported several breastfeeding organizations and social groups. Ameba created a monthly newsletter and email blast that updated members on all news and information for the company.
