Governmental leaders from five cities in South San Diego By gathering the region’s most important and
opportunity
were looking to create opportunity and attract businesses
from around the globe, and needed a rebranding
strategy to light their way.outcome
attractive attributes, we formulated a powerful
new brand, designed to reach the most
innovative global companies.
Engaging Brand Content
By crafting rich content that supported our rebranding,
we were able to give the plan an exciting yet established feel.
With a bold and uplifting logo, we conveyed
Logo Design
the entire thrust of the region in one simple design.
We used the logo and brand story as inspiration to
Print Advertising
create unforgettable ads that spoke directly to the
business leaders we were seeking.
