Governmental leaders from five cities in South San Diego
were looking to create opportunity and attract businesses
from around the globe, and needed a rebranding
strategy to light their way.


By gathering the region’s most important and
attractive attributes, we formulated a powerful
new brand, designed to reach the most
innovative global companies.

Engaging Brand Content

By crafting rich content that supported our rebranding,
we were able to give the plan an exciting yet established feel.

Logo Design

With a bold and uplifting logo, we conveyed
the entire thrust of the region in one simple design.

Print Advertising

We used the logo and brand story as inspiration to
create unforgettable ads that spoke directly to the
business leaders we were seeking.

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