an artistic brand looked to boost its public profile into the mainstream, develop a social media presence, and update its website. Ameba designed an imaginative and relevant social media campaign centered around bringing the Stick World creations to life, often delving into current cultural events. The website was overhauled to highlight the innovation of its creator Billy Attinger. The work was also made available for use on sites such as Zazzle, where customizable merchandise could be ordered.
opportunity
outcome
#StickWorld
By showing all the different creations of Stick World via social media, the drawings were seen by a much larger audience. This opened up the opportunity to create merchandise such as pajamas and socks.
Ameba completely overhauled the website, converting it into a seamless, flowing page, showcasing the best aspects of the brand, and at the same time, modernizing the image of the company.
web
