opportunity

The largest local, commercial health plan in San Diego,
sought a partner in each of their branding,
communications and marketing endeavors.

outcome

Almost a decade later, the partnership boasts three
National Healthcare Advertising Awards, a 40% increase
in membership and a brand that stands as a pillar of the
San Diego community.

creative

We handcrafted an enthralling portfolio of marketing collateral to tell
Sharp Health Plan’s unique story, with homegrown San Diego flavor.

#welcomehome

The health plan at the heart of San Diego needed a connection
to people’s everyday lives. With their recently updated
social media, Sharp Health Plan educates and informs
San Diegans on healthcare, local activities and living a healthy life.

communication strategies

Sharp Health Plan approached us with the challenge of making healthcare less confusing.
We invited Sharp Health Plan’s members to “Please Consider Us Your Personal Health Care Assistant,”
as a way to debunk this belief. With an almost 10 point increase
in member ratings since the campaign began, we’d call it a success.

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